Andersen - Webflow HTML Website Template

Hey I'm Lou

“In 2015, after years at Pentagram and working across Copenhagen's design scene, I saw an opportunity to create something different: a practice where strategic thinking and creative execution could truly work in harmony. Not just another agency, but a place where thoughtful design could transform how businesses approach their biggest challenges.”

Louise Hedberg

UX/UI Designer

“Their strategic insights helped us navigate the intersection of artificial intelligence and healthcare.”

Charlotte Edwards

Director, Dunham & Co.

“Their deep understanding of luxury retail transformed our digital customer experience fundamentally.”

James Wilson

Brand Director, Marco Pierre

“Brilliantly translated our technical capabilities into compelling market advantages.”

Sophie Martinez

Head of Digital, Givonni

“Remarkable ability to translate complex technical innovations into compelling market narratives.”

Richard Palmer

Head of Product, Baincroft

“Their strategic insights helped us navigate the intersection of artificial intelligence and healthcare.”

Oliver Wright

Product Head, Continuum AI

“Their strategic insights helped us navigate the intersection of artificial intelligence and healthcare.”

Lucas König

Technical Lead, Lucident

My design process

A peak into my design process. I'm convinced that a solid process is the key to any successful project.

Understand

I begin by immersing myself into the project. Through research, dialogue, and observation, I try to uncover the true opportunities that drive meaningful change.

Key activities:

Market analysis

User research

Stakeholder insights

Competitive landscape

Define

With clear insights established, I shape a focused Design that aligns business goals with user needs.

Key activities:

Point of Departure framework

Success metrics

Technical requirements

Creative direction

A graphic illustration of a paper and magnifying glass

Create

I turn insights into design. I explore ideas through sketches, wireframes, and prototypes that through iteration turn into fully formed high-fidelity products.

Key activities:

UX/UI Design

Brand Strategy

Asset Creation

Regular testing

Launch

Launch is just the beginning. Whether it's an A/B test or a Product release, I believe in iterative processes where products are living, breathing, and optimizable.

Key activities:

Development handover

Tracking

Data analysis

Ongoing optimization

Creating purposeful designs that connect and drive growth.