The initial outline for the project was a combination of visual direction, technical specs, and narrative context. I received the game overview, information of the target audience, and a detailed breakdown of the asset list. This type of immersive at-home entertainment was on the rise, and combining physical assets (QR codes and a website) to create a modern and interesting hybrid experience.
To create the assets for the murder mystery game, I dove deep into the world of the late 1800s. I studied real documents, handwriting styles, and paper textures from the Victorian era. Every letter, clue, and artifact is designed to feel authentic, as if the players are transported back in time. By imitating historical details and materials, I’ve built a visual world that pulls players deeper into the mystery with every clue they uncover. I set a project workflow in terms of deadlines and feedback loops, in order to account for changes in the storyline and clues. Several focus groups were put together to test that each asset looked good and worked in the game.
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The final delivery consisted of 32 complete assets, including envelopes and other branded material. It was a rewarding creative process that sharpened my attention to narrative detail and reminded me how powerful design can be in shaping atmosphere and experience.
